J E S S E C A L A N E

I help build successful brands, companies & leaders

From Fortune 500 to helping start-ups IPO and reach unicorn status

I’m an experienced and award-winning commercial marketing and leadership executive with 20+ years spent building successful global lifestyle, financial and technology brands, teams and companies. My business experience spans from Fortune 500 to helping start-ups reach IPO and unicorn status as well as founding, coaching, advising and consulting for start-ups.
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Having led highly successful efforts for Fortune 500 companies across multiple lifestyle verticals for 15 years - Porsche, Miller Lite, Michelob Ultra, P&G, Visa, Jim Beam Brands & more. In 2018 I decided to take those learnings and expand my entrepreneurial skill set into technology and start-ups, first at TheRealReal before, during and after the IPO, then Groupon and finally by entering the world of financial technology at Happy Money where we reached fintech unicorn status a year after I joined. I continue to work with startups to help create their brands, coach their leadership, and build their strategies..

After spending my career working across industries and companies of all sizes and leaders of all types, I've learned what it takes to build and scale successful brands, companies and business results from start to finish. It requires a lot of things, but at its core, it requires great leadership, healthy leaders and employees. In early 2024, I started my journey to obtain my Masters of Arts in Clinical Psychology at Pepperdine University, so I could combine my 20 years of business expertise with a psychologically informed approach to help promote healthier, happier and more effective brands, companies and business leaders. The benefits of approaching business leadership and coaching from a psychological foundation are supported by Harvard Business Review and many others.

Ways you can work with me: Fractional CMO | Brand Consultant | Executive Coach. Let’s connect!