J E S S E C A L A N E

Hi, I'm Jess - founder of The Full Cup Co., a company focused on Human Sustainability Design. My mission is to make work happier, healthier and more purposeful for everyone. I'm happy to say I am finally building the thing I wished to see in the world, and I can help you do the same.

To note: This website houses my corporate and tech case studies and background from the first half of my career.

Head over to The Full Cup Co. to check us out!

My background: I’m an experienced and award-winning commercial marketing and leadership executive with 20+ years spent building successful global lifestyle, financial and technology brands, teams and companies. My business experience spans from Fortune 500 to helping start-ups reach IPO and unicorn status as well as founding, coaching, advising and consulting for start-ups.
‍
Having led highly successful efforts for Fortune 500 companies across multiple lifestyle verticals for 15 years - Porsche, Miller Lite, Michelob Ultra, P&G, Visa, Jim Beam Brands & more. In 2018 I decided to take those learnings and expand my entrepreneurial skill set into technology and start-ups, first at TheRealReal before, during and after the IPO, then Groupon and finally by entering the world of financial technology at Happy Money where we reached fintech unicorn status a year after I joined. I continued to work with startups to help create their brands, coach their leadership, and build their strategies as consultant.

After spending my career working across industries and companies of all sizes and leaders of all types, I've learned what it takes to build and scale successful brands, companies and business results from start to finish. It requires a lot of things, but at its core, it requires a greater focus on Human Sustainability including conscious leadership, healthy employees and a happy & purposeful workforce. In early 2024, I started my journey to obtain my Masters of Arts in Clinical Psychology at Pepperdine University, so I could combine my 20 years of business expertise with a psychologically informed approach to help promote healthier, happier and more effective work. The benefits of approaching business leadership and coaching from a psychological foundation are supported by Harvard Business Review and many others.

And in 2025, I finally founded my dream company @TheFullCupCo to fulfill my mission of making work happier, healthier and more productive for everyone. It's my dream to be able to work with and support others to achieve theirs.